Hey! I’m Lucy

If we haven’t met yet, you should know I’m not the typical website designer you’ve worked with in the past.

I’m also a trained coach, Tarot reader and lover of all things esoteric. Especially when we use these tools to uncover and heal the shadowy parts of ourselves that have kept us playing small. 

I approach websites with a pretty unique take:

I believe that Being judged by your website is actually a good thing.

Why? Because a pro-looking website is the easiest way to build instant credibility.

I know this comes with its own frustrations within the coaching industry. When you’re incredibly skilled at what you do, it sucks when fancy branding can legitimise any TikTok influencer despite a lack of training.

But that’s precisely why you need a website that instantly positions you as a trusted leader and business in your field. Because let’s get honest, you won’t be worrying about those instant judgements when dream clients keep on telling you that “OMG I just knew immediately from seeing your site that I HAD to work with you.”

Which, if you’re wondering, is exactly the goal I hold for all my clients.

My priorities

As your website designer

Flawless Visuals

There’s no getting around it: if your website looks amateur, so does your business. Which means you need to work extra hard to prove your skills and value. And that’s not good for anyone. I’m here to ensure your website makes you look a feel like a PRO to anyone who sees it (and that includes you!)

Niche attraction

Trying to please everyone on your website won’t get you haters, but it also wont get you an aligned community that’s obsessed with what you do. That’s why I focus on ensuring every single section of your site is created with your niche in mind. This is always going to be what turns browsers into buyers.

instigating Action

In this fast-paced digital world, you really need to make an instant impact on your clients. If your website brings even a moment of overwhelm or doubt, people click away. So clarity feeds action. That’s why building a clear and confident client journey through your site is a top priority.

"If you are looking to create a site that truly reflects you and your business, I can highly recommend working with Lucy." [monique]

Who I work with

I love working with coaches, soulpreneurs and online service providers who are here to support others through a process of personal transformation.

You Might be…

  • A personal, health, spiritual or business coach.

  • An energy healer or body worker.

  • A Tarot reader, Astrologer or Human Design specialist.

  • A Yoga, meditation or breathwork teacher.

  • An intuitive or psychic.

… Or any type of supportive guide for others on their path.

my background

I came to this business kinda by accident (if that’s really a thing…?) While working in digital comms within small boot-strap teams in the charity and education sectors, website design was one of those extra tasks that just fell within my lap.

And while I really did love it, my Saturn Return shook things up – as they tend to do. Here entered my “there has to be more to life!?!” phase. I became pretty obsessed and lit up by healing, spirituality and personal development. This led me into amazing trainings in coaching, facilitation, tarot, astrology and even one for being a death doula! 

The inner growth was always immense, but professionally I still felt stuck. And no matter how far I looked for ‘my purpose’ I kept being drawn back towards design. The truth was, I didn’t need a total reinvention. It wasn’t the work that had lost its spark, it was the way I was approaching it. So I jumped into freelance, switching into the healing industry and working with incredible coaches and guides within my new circles. 

That’s when everything finally clicked.

And over the last 8 years my design business has been through many evolutions. And it’s all come together to teach me what I now believe:

Great design isn’t really about skin-deep aesthetics, but soul-deep self worth.

Because when your website makes you look like a pro, you feel like one too. And it’s seeing my client’s finally recognise how valuable, worthy and capable they are that brings the magic to my work… that deeper meaning I was looking for that was right there all along. 

Wider Training

Andréa Ranae: Coaching as Activism / Liberatory Facilitation Training.

BYCA: Life Coaching Training

Heather Plett: Holding Space Practitioner 

Alua Arthur: End of Life Training (Death Doula)

Lindsay Mack: Rewilding the Tarot + Tarot for The Wild Soul